A groundbreaking regional workshop dedicated to advancing audience engagement strategies in Public Service Media (PSM) will take place in Sarajevo, gathering media professionals from ten countries. Supported by the Central European Initiative (CEI) and the European Broadcasting Union (EBU), this initiative is implemented by the Office of Eurovision Regional News Exchange for Southeast Europe (ERNO) and aims to empower public broadcasters with cutting-edge tools for digital content production, audience development, and AI-driven media strategies.