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Maribor (Slovenia)

The international conference “Crossing Borders” aims to encourage activities for audience development in repertory theatres in the CEI Member States, more precisely: programme planning, marketing, sales, audience research. The objective of this activity is to increase attendance, and the strategies are oriented towards sustainable inclusion and contemporary communication within the framework of artistic and other theatre contents. 

The conference on 14-16 October 2019 is part of the 54th Festival Borštnikovo srečanje. It will present the results about the situation in audience development, the changes in recent years, the possibilities for developing and attracting new audiences, and some good practice case studies from festivals and agencies to expert centers and international projects. The conference will conclude a workshop in which each participant will prepare a concrete and applicative plan. Additionally, it will include a presentation of the financial mechanisms of support for the implementation of audience development projects as a part Creative Europe programmes. 

Supported by the CEI Cooepration Fund.